A bounce is what happens when an email address can not be verified. There are a number of reasons this might happen, the most common being a deleted email address. Our data bases are cleaned and verified in real time, so the bounce back rate will be extremely low, if you have any at all.
Just because you send an email, does not mean that the person receiving it will open it. We can track the open rate. The more creative and thorough your campaign is, the better we can understand what is working, and what is not.
– Opening the email is one thing, the goal is ultimately the click through. This is when the receiver opens your website, signs up for your news letter, fills a donation form out, what ever your goal, this is our goal for the campaign too.